Privacy policy.

This Privacy Policy explains how personal data is collected and processed when you visit our website or interact with Smer.

1. Data Controller

Andrii Ananiev, sole trader under Czech law Registered address: Bystřice pod Hostýnem
IČO: 24111058
Email: smerdesignstudio@gmail.com

We process personal data in accordance with Regulation (EU) 2016/679 (GDPR) and applicable Czech law.

2. What Data We Collect

Data you provide directly:

  • Contact details (name, email, company) when you contact us by email or through the Website;

  • Information you share when booking a call (via Cal.com), including your name, email, and any notes you add;

  • Information shared during a business relationship (project details, invoicing data).

Data collected automatically:

  • Basic technical data (browser type, device, approximate location, pages visited) via website analytics;

  • Cookies and similar technologies as described in Section 7.

We do not knowingly collect data from children under 16 and do not collect special categories of personal data.

3. Third-Party Services (Processors)

The Website and our operations rely on trusted third-party providers who may process your data on our behalf:

  • Cal.com — call scheduling

  • Framer — website hosting

  • [Google Analytics / Framer Analytics / Plausible — keep what you use] — website analytics

  • [Google Workspace / email provider] — email communication

  • Payoneer / Wise / Contra — payment processing (for clients)

Some providers may process data outside the EU/EEA (e.g., in the United States). In such cases, transfers are safeguarded by mechanisms such as the EU–US Data Privacy Framework or Standard Contractual Clauses.

4. How Long We Keep Data


  • Inquiries that don't lead to a project: up to 12 months, then deleted;

  • Client and project data: for the duration of the engagement and up to 3 years after, for legitimate business purposes;

  • Invoicing and tax records: as required by Czech law (typically 10 years);

  • Analytics data: according to the retention settings of the analytics tool used.

5. Your Rights

Under the GDPR, you have the right to:

  • Access the personal data we hold about you;

  • Request correction or deletion of your data;

  • Restrict or object to processing;

  • Receive your data in a portable format;

  • Withdraw consent at any time (where processing is based on consent);

  • Lodge a complaint with the Czech Data Protection Authority (Úřad pro ochranu osobních údajů, www.uoou.cz).

To exercise any of these rights, contact us at smerdesignstudio@gmail.com. We will respond within 30 days.

6. Contact

For any privacy-related questions or requests:
Andrii Ananiev — smer
Email: smerdesignstudio@gmail.com

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