We help obsessed founders win attention with outlier branding and design desicions

Since 2012

Craft trough Design

Craft trough Design

Craft trough Design

QUICK INTRO

We help obsessed founders win attention with design that refuses to blend in — shaping how people feel, remember, and talk about your product at every touchpoint.

We help obsessed founders win attention with design that refuses to blend in — shaping how people feel, remember, and talk about your product at every touchpoint.

ABOUT

I'm Andrii, designer and Framer developer behind Smer. I've spent years designing brands, apps, and websites for early-stage AI and SaaS startups, working with founders across Europe and beyond. I don't hand you a logo and disappear, I build the whole system: how your product looks, feels, and reads, everywhere it shows up.